B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
89%
89% -- video marketing adoption rate for businesses (2025)
89% of businesses use video as a marketing tool according to Wyzowl's State of Video Marketing Report.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wyzowl
Primary
Tier C
https://atlanticpictures.com/author/profit-parrot/page/2/ ↗
Source Article
Atlantic Pictures
Original Research
Wyzowl
· Original study ↗
Methodology
Secondary citation in Atlantic Pictures blog article (Aug 9, 2025) of Wyzowl's State of Video Marketing Report; no methodology details stated in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 89% video marketing adoption rate. Source: Wyzowl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-using-video-marketing-89pct-wyzowl
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<blockquote cite="https://lighthousedata.io/data/businesses-using-video-marketing-89pct-wyzowl" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- video marketing adoption rate for businesses<br><small>Source: Wyzowl (2025) · <a href="https://lighthousedata.io/data/businesses-using-video-marketing-89pct-wyzowl" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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