B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91%
91% -- video marketing adoption rate for Companies seeking to increase engagement rate (2025)
91% of companies utilise video marketing compared to static posts to increase their engagement rate.
- Compared to static posts
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
thestarterlabs.com
Primary
Tier C
https://thestarterlabs.com/blog/10-key-areas-to-focus-on-for-effective-social-media-optimisation ↗
Source Article
10 Key Areas for Effective Social Media Optimisation Success
In today's growing digital age of 5.24 billion active social media users maintaining an effective presence on social media is no longer an option for any brand or business. In this competitive environment, they must build their image to engage their audiences and drive conversions. To do that, havin…
Original Research
thestarterlabs.com
· Original study ↗
Methodology
Unattributed secondary citation comparing video vs static post usage
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies seeking to increase engagement rate: 91% video marketing adoption rate. Source: thestarterlabs.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-using-video-marketing-engagement
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<blockquote cite="https://lighthousedata.io/data/companies-using-video-marketing-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- video marketing adoption rate for Companies seeking to increase engagement rate<br><small>Source: thestarterlabs.com (2025) · <a href="https://lighthousedata.io/data/companies-using-video-marketing-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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