B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
95%
95% -- video information retention rate for video viewers (2024)
95% of viewers retain information while watching a video rather than reading the content.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Insivia
Primary
Tier C
https://www.waypoint.la/blog/how-to-create-a-video-as-a-part-of-a-campaign-series ↗
Source Article
WAYPOINT | How to Create a Video As A Part Of A Campaign Series
April 20, 2024
Video content is gaining massive popularity in digital advertising and marketing. Companies are well aware of the importance and effects of video illustration content for their marketing campaigns. According to a survey conducted by HubSpot, over 54% of consumers preferred watching vi…
Original Research
Insivia
· Original study ↗
Methodology
Study conducted by Insivia, cited by WAYPOINT blog
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 | 95% | |
| 2024 (current) | 95% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
video viewers: 95% video information retention rate. Source: Insivia (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-information-retention-insivia
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-information-retention-insivia" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- video information retention rate for video viewers<br><small>Source: Insivia (2024) · <a href="https://lighthousedata.io/data/video-information-retention-insivia" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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