B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
95%
95% -- video information retention rate for video viewers (2020)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Impact
Primary
Tier C
https://voluum.com/blog/native-ads-toolkit/ ↗
Source Article
Native Video Advertising Examples: What They Are, How They Work, and Why They’re Effective
Native Video Advertising Examples: What They Are, How They Work, and Why They’re Effective
Native video ads are designed to blend in with the content of a website, mimicking the style and tone of editorial articles. This makes them less intrusive and more engaging for users, as they feel like a natu…
Original Research
Impact
· Original study ↗
Methodology
Research cited from Impact; original methodology not stated
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 (current) | 95% | |
| 2024 | 95% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
video viewers: 95% video information retention rate. Source: Impact (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-information-retention-impact
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<blockquote cite="https://lighthousedata.io/data/video-information-retention-impact" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- video information retention rate for video viewers<br><small>Source: Impact (2020) · <a href="https://lighthousedata.io/data/video-information-retention-impact" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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