B
Evidence Grade B
Graded
under review
Safe to Cite
Current
95%
95% -- information retention rate video for video viewers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
k3videoproduction.com
Primary
Tier C
https://www.k3videoproduction.com/blog/animated-videos-are-effective-in-marketing/ ↗
Source Article
How Animated Videos are Effective in Marketing | Animation for Business Growth
You’re scrolling through your feed. Hundreds of posts blur past. Then something moves. Colors shift. A little character pops up and starts telling a story.
You stop.
That’s animation doing exactly what it was designed to do.
In a digital world overloaded with content, standing out is genuinely hard.…
Original Research
k3videoproduction.com
· Original study ↗
Methodology
Cited as 'studies show' with no named original study or year; article notes this compares to 10% retention through text. Publication date not stated; vintage approximated to collection year.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
video viewers: 95% information retention rate video. Source: k3videoproduction.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-information-retention-95
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<blockquote cite="https://lighthousedata.io/data/video-information-retention-95" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- information retention rate video for video viewers<br><small>Source: k3videoproduction.com (2026) · <a href="https://lighthousedata.io/data/video-information-retention-95" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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