B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
9%
9% -- video completion rate increase for Google Play (2025)
Portrait format video on Google Play delivered a 9% increase in video completions according to Google.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
asomobile.net
Primary
Tier A
https://asomobile.net/en/blog/the-complete-guide-to-aso/ ↗
Source Article
ASO in 2026: The Complete Guide to App Optimization
ASO optimization is the foundation of organic growth for mobile apps. Smart optimization helps a product stand out among millions of competitors, increase installs, and reduce dependence on paid advertising budgets.
From early 2026, the App Store contains around 2.19 million apps, and Google Play — …
Original Research
asomobile.net
· Original study ↗
Methodology
According to Google.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Google Play: 9% video completion rate increase. Source: asomobile.net (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-completion-rate-increase-google-play
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-completion-rate-increase-google-play" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- video completion rate increase for Google Play<br><small>Source: asomobile.net (2025) · <a href="https://lighthousedata.io/data/video-completion-rate-increase-google-play" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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