B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
16%
16% -- video completion rate increase for UM's recruitment video campaigns (2026)
Sprinklr dynamic videos used in UM's recruitment campaigns drove a 16% higher video completion rate compared to previous generic videos.
- Compared to previous generic videos in a 3-week A/B test
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprinklr
Primary
Tier A
https://www.sprinklr.com/stories/um/?utm_source=twitter&utm_medium=rose&utm_term=65b928f97679a07c4ea… ↗
Source Article
UM Achieves Enhanced Efficiency and Personalization | Sprinklr
UM boosts ad campaign engagement while cutting cost per view by 50%
UM used Sprinklr Marketing to streamline its global recruitment video campaigns, enabling the team to quickly personalize assets and improve efficiency — resulting in both cost savings and boosted ad engagement.
The Challenge
Global…
Original Research
Sprinklr
· Original study ↗
Methodology
Compared to previous generic videos
Segmentation
Industrymarketing
Cite this stat
Plain Text
UM's recruitment video campaigns: 16% video completion rate increase. Source: Sprinklr (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/um-dynamic-videos-video-completion-rate-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/um-dynamic-videos-video-completion-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- video completion rate increase for UM's recruitment video campaigns<br><small>Source: Sprinklr (2026) · <a href="https://lighthousedata.io/data/um-dynamic-videos-video-completion-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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