B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

8% -- video completion rate increase for Leading Australian Brand (2022)

Name: Video Completion Rate Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-06

2022 · Index Exchange

A leading Australian brand saw an 8% increase in video completion rates across all campaigns when using Inventory Packages compared to historical activity without them.

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Attribution: Index Exchange View source

Lighthouse Research Team

Last verified: 2026-08-06 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2022

Entity

Leading Australian Brand

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Index Exchange Primary Tier B

https://www.indexexchange.com/2022/11/07/inventory-packages-savings-efficiencies-australian-brand/ ↗

Confidence: 59/100 Vintage: 2022 Channel: Common Crawl

Source Article

Inventory Packages Delivered Savings & Efficiencies for Australian Brand

Overview Programmatic short-form video is a cost-effective way to drive brand awareness. However, curating this inventory across all screens and devices can be challenging. By ensuring video supply is structured and contextualized, global brands have the power to attract more engaged site visitors, …

Original Research

Index Exchange · Original study ↗

Segmentation

IndustryRetail RegionAU

Cite this stat

Plain Text

Leading Australian Brand: 8% video completion rate increase. Source: Index Exchange (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/inventory-packages-video-completion-rates

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<blockquote cite="https://lighthousedata.io/data/inventory-packages-video-completion-rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- video completion rate increase for Leading Australian Brand<br><small>Source: Index Exchange (2022) · <a href="https://lighthousedata.io/data/inventory-packages-video-completion-rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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