B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
56%
56% -- reply rate increase for enterprise sales team using video in cold emails (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BombBomb / sales30conf
Primary
Tier C
https://www.sales30conf.com/blog/standout-ways-to-help-your-team-generate-more-appointments-with-vid… ↗
Source Article
Standout Ways to Help Your Team Generate More Appointments With Video
As a sales leader, you have a lot of responsibility—and likely some aggressive numbers to hit. Between training and developing your team members, improving their appointment-setting abilities, increasing conversion rates, and working to shorten the sales cycle, you probably already have a full stack…
Original Research
BombBomb / sales30conf
· Original study ↗
Methodology
Vendor-conducted case study with a single outside enterprise sales team; individual case study rather than aggregate industry data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
enterprise sales team using video in cold emails: 56% reply rate increase. Source: BombBomb / sales30conf (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-cold-email-reply-increase-56
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<blockquote cite="https://lighthousedata.io/data/video-cold-email-reply-increase-56" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- reply rate increase for enterprise sales team using video in cold emails<br><small>Source: BombBomb / sales30conf (2025) · <a href="https://lighthousedata.io/data/video-cold-email-reply-increase-56" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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