B
Evidence Grade B
Graded
under review
Safe to Cite
Current
35%
35% -- reply rate increase for personalized sales emails with a P.S. line (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lavender
Primary
Tier B
https://www.lavender.ai/blog/sales-email-frameworks ↗
Source Article
UPDATED: The Ultimate Compilation of Lavender Sales Email Frameworks
UPDATED: The Ultimate Compilation of Lavender Sales Email Frameworks
Getting results from your cold emails starts with using solid frameworks. Here are 16 of our best sales email frameworks and how to use them.
What if you could be taught how to send cold emails so good they could not be ignored?
Lu…
Original Research
Lavender
· Original study ↗
Methodology
Lavender internal email data analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
personalized sales emails with a P.S. line: 35% reply rate increase. Source: Lavender (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lavender-ps-personalized-replies
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<blockquote cite="https://lighthousedata.io/data/lavender-ps-personalized-replies" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- reply rate increase for personalized sales emails with a P.S. line<br><small>Source: Lavender (2026) · <a href="https://lighthousedata.io/data/lavender-ps-personalized-replies" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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