B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1.8%
1.8% -- video view through rate for Video ads on Facebook and Instagram (2023-2024)
1.8% of video ads on Facebook and Instagram (Meta Business Manager) were viewed through (100% completion rate).
- Spots of 0–3 seconds
- Videos viewed 100% in relation to starts
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.8%
Unit
Percentage
Data Vintage
2023-2024
Entity
Sample Size
255,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Advertising Finland
Primary
Tier A
https://www.advertisingfinland.com/feed/atom ↗
Source Article
News & Articles - Advertising Finlandhttps://de.cdn-website.com/d4518c2efa2a4f2aa3e66cb3335f93d1/dms3rep/multi/AF-Sanoma-share.jpgMake the most of moving image with a mix of Total TV and news media video advertising2025-11-28T07:28:59Z2025-11-28T07:28:59Z<div data-rss-type="text">
<p>
<strong>
The m…
Original Research
Advertising Finland
· Original study ↗
Methodology
Videos viewed up to 25% in relation to starts
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Video ads on Facebook and Instagram: 1.8% video view through rate. Source: Advertising Finland (2023-2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-ad-view-through-rate-facebook-instagram
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-ad-view-through-rate-facebook-instagram" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.8%</strong> -- video view through rate for Video ads on Facebook and Instagram<br><small>Source: Advertising Finland (2023-2024) · <a href="https://lighthousedata.io/data/video-ad-view-through-rate-facebook-instagram" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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