B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- video view through rate for Los Cabos Tourism video ads (2017)
O vídeo da campanha de Los Cabos Tourism com a Sojern alcançou um VTR (View-Through Rate) de 65%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Sojern
Primary
Tier B
https://www.sojern.com/pt/customer-success-stories/los-cabos-tourism ↗
Source Article
O triunfo do turismo de Los Cabos no mercado: a magia multicanal de Sojern
Introdução
A Los Cabos Tourism trabalha com a Sojern desde março de 2017 para aumentar a conscientização sobre seu destino para os viajantes do mercado. Usando uma estratégia que incluía exibição, vídeo e ativos nativos, Sojern impulsionou mais visitas ao site de turismo de Los Cabos.
Objetivos
Embo…
Original Research
Sojern
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Los Cabos Tourism video ads: 65% video view through rate. Source: Sojern (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/los-cabos-tourism-sojern-video-vtr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/los-cabos-tourism-sojern-video-vtr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- video view through rate for Los Cabos Tourism video ads<br><small>Source: Sojern (2017) · <a href="https://lighthousedata.io/data/los-cabos-tourism-sojern-video-vtr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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