B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
35%
35% -- video view through rate for KFC Malaysia (Google Ads Smart Bidding video campaign) (2025)
KFC Malaysia achieved a 35% average view-through rate from its hyper-targeted video ad campaign using Google Ads Smart Bidding.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google Ads / Topkee
Primary
Tier C
https://insights.topkee.com.sg/dynamic/smart-bidding-google-ads ↗
Source Article
Maximize ROI with Smart Bidding in Google Ads | Topkee
Singapore
In today’s competitive digital landscape, getting the most out of every advertising dollar is crucial for businesses. Google Ads has become a go-to platform for advertisers aiming to maximize their return on investment (ROI). One of the most powerful tools within Google Ads is Smart Biddin…
Original Research
Google Ads / Topkee
· Original study ↗
Methodology
Individual brand case study; article notes rate was 'significantly higher than the industry benchmark'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
KFC Malaysia (Google Ads Smart Bidding video campaign): 35% video view through rate. Source: Google Ads / Topkee (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kfc-malaysia-view-through-rate-35
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<blockquote cite="https://lighthousedata.io/data/kfc-malaysia-view-through-rate-35" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- video view through rate for KFC Malaysia (Google Ads Smart Bidding video campaign)<br><small>Source: Google Ads / Topkee (2025) · <a href="https://lighthousedata.io/data/kfc-malaysia-view-through-rate-35" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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