B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

1.3%

1.3% -- viewership share for Viacom Italy (2025)

Name: Viewership Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-26

2025 · ADC Group

Viacom's network in Italy achieved a 1.3% viewership share among individuals aged 4+.

Measured since the acquisition of MTV Italia
Target audience is individuals aged 4+

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Attribution: ADC Group View source

Lighthouse Research Team

Last verified: 2026-06-26 · How we verify data →

Source verified Evidence graded

Value

1.3%

Unit

Percentage

Data Vintage

2025

Entity

Viacom Italy

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

ADC Group Primary Tier A

https://www.adcgroup.it/adv-express/news/poltrone/ufficiale-andrea-castellari-in-viacom-internationa… ↗

Confidence: 54/100 Vintage: 2025 Channel: Cc Extraction

Source Article

Ufficiale: Andrea Castellari in Viacom International Media Networks come senior VP e General Manager Italia, Medio Oriente e Turchia

Poltrone Ufficiale: Andrea Castellari in Viacom International Media Networks come senior VP e General Manager Italia, Medio Oriente e Turchia Come già anticipato da ADVexpress (leggi news), il manager da Discovery Italia, dov'era Senior Vice President e Direttore Generale e Presidente di Discovery M…

Original Research

ADC Group · Original study ↗

Methodology

+21% YOY

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

Viacom Italy: 1.3% viewership share. Source: ADC Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/viacom-italy-viewership-share-2025

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<blockquote cite="https://lighthousedata.io/data/viacom-italy-viewership-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.3%</strong> -- viewership share for Viacom Italy<br><small>Source: ADC Group (2025) · <a href="https://lighthousedata.io/data/viacom-italy-viewership-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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