B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

25%

25% -- viewership share for streaming platforms (2024)

Name: Viewership Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2024 · Nielsen

Streaming accounted for 25% of live sports viewership in 2024 according to Nielsen.

Cite this stat Share How we verify

Attribution: Nielsen View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

25%

Unit

Percentage

Data Vintage

2024

Entity

streaming platforms

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Nielsen Primary Tier B

https://lumency.co/2025/01/22/global-sponsorship-trends-report/ ↗

Confidence: 53/100 Vintage: 2024 Channel: Deep Crawl

Source Article

Global Sponsorship Trends 2025

Global Sponsorship Trends Webinar 2025 Audio Global Sponsorship Trends Webinar 2025 Video Global Sponsorship Trends Written Report 2025 Global Sponsorship Trends 2025 Report Executive Summary The sponsorship landscape is evolving rapidly, driven by shifts in consumer behavior, technological advancem…

Original Research

Nielsen · Original study ↗

Methodology

Nielsen research cited by Lumency

Methodology documented

Segmentation

IndustryMedia RegionGlobal RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

streaming platforms: 25% viewership share. Source: Nielsen (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/streaming-live-sports-viewership-2024

HTML Embed

<blockquote cite="https://lighthousedata.io/data/streaming-live-sports-viewership-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- viewership share for streaming platforms<br><small>Source: Nielsen (2024) · <a href="https://lighthousedata.io/data/streaming-live-sports-viewership-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →