B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
427,178
427,178 -- digital impressions for Verizon Wireless campaign at Polaris Fashion Place (2012-12)
Verizon Wireless campaign at Polaris Fashion Place achieved 427,178 digital impressions across online and mobile web.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
427,178
Unit
Count
Data Vintage
2012-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PlaceWise Media
Primary
Tier B
http://www.placewise.com/holiday-event-marketing/shoptopia-case-study-illustrates-how-placewise-medi… ↗
Source Article
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Original Research
PlaceWise Media
· Original study ↗
Methodology
Vendor case study, PlaceWise Media mall network campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Verizon Wireless campaign at Polaris Fashion Place: 427,178 digital impressions. Source: PlaceWise Media (2012-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/verizon-polaris-digital-impressions-2012
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<blockquote cite="https://lighthousedata.io/data/verizon-polaris-digital-impressions-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>427,178</strong> -- digital impressions for Verizon Wireless campaign at Polaris Fashion Place<br><small>Source: PlaceWise Media (2012-12) · <a href="https://lighthousedata.io/data/verizon-polaris-digital-impressions-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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