B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
39%
39% -- click through rate lift for branded/vanity URLs vs generic URLs (2025)
Lighthouse Research Team
Last verified:
·
How we verify data →
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Source Article
What are Vanity URLs, and How Do You Create One? | Vanity URL Meaning
What are Vanity URLs, and How Do You Create One?
June 17, 2025
In today’s digital world, your web address is often the first thing people see. If you’re curious about what are vanity URLs, how to create a vanity URL, and why these custom links matter, you’re in the right place. This guide explains t…
Methodology
Attributed to unspecified 'industry research'; no methodology stated
Methodology documented
Segmentation
IndustryB2C
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
branded/vanity URLs vs generic URLs: 39% click through rate lift. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vanity-url-ctr-lift-39-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/vanity-url-ctr-lift-39-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- click through rate lift for branded/vanity URLs vs generic URLs<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/vanity-url-ctr-lift-39-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.