B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
28%
28% -- user return rate for e-commerce app (2023)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Omtera
Primary
Tier A
https://www.omtera.com/en/blog/mixpanel-retention-reports ↗
Source Article
Retention Reports in Mixpanel
Mixpanel
In this guide, learn how to use Mixpanel’s Retention Reports to improve user loyalty, and discover how Omtera’s Mixpanel partnership can help turn this process into a strategic business advantage.
Acquiring users is difficult, but retaining them is even harder. For digital products and SaaS…
Original Research
Omtera
· Original study ↗
Methodology
User return rate after the first purchase
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
e-commerce app: 28% user return rate. Source: Omtera (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/user-return-rate-ecommerce-app
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<blockquote cite="https://lighthousedata.io/data/user-return-rate-ecommerce-app" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- user return rate for e-commerce app<br><small>Source: Omtera (2023) · <a href="https://lighthousedata.io/data/user-return-rate-ecommerce-app" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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