B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
84%
84% -- user return rate for Pretty Little Liars Kik fan bot users (2017)
84% of users returned to the Pretty Little Liars Kik fan bot during the show's final season.
- Vendor case study without sample size or methodology details
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2017
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Massively
Primary
Tier B
https://massively.ai/case-studies-2/prettylittleliars/ ↗
Source Article
Case Study - Pretty Little Liars - Massively
Pretty Little Liars
Massively’s fan bot for the Pretty Little Liars TV show enables viewers to submit their theories after each episode, vote on others’ theories, and win prizes. This bot was live on Kik during the last season of the show for fans to share who they thought the villain was.
39
Lifeti…
Original Research
Massively
· Original study ↗
Methodology
Vendor case study; self-reported share of bot users who returned, during the final season of Pretty Little Liars. No sample size or methodology disclosed.
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Pretty Little Liars Kik fan bot users: 84% user return rate. Source: Massively (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pll-kik-bot-user-return-rate
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<blockquote cite="https://lighthousedata.io/data/pll-kik-bot-user-return-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- user return rate for Pretty Little Liars Kik fan bot users<br><small>Source: Massively (2017) · <a href="https://lighthousedata.io/data/pll-kik-bot-user-return-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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