B
Evidence Grade B
Graded
under review
Safe to Cite
Current
85%
85% -- user return rate for users who installed the application(s) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Buddy Media
Primary
Tier A
https://adtechdaily.com/2008/09/16/buddy-media-sets-standard-for-monitoring-social-media-app-vertise… ↗
Source Article
Buddy Media Sets Standard for Monitoring Social Media App-vertisements - Ad Tech Daily
– BuddyBrain to provide advertisers & brand marketers accessible and accountable data to gauge social success
– initial BuddyBrain data reveals top social media app-vertisements average over 2.5 minutes of interaction per visit
– engagement rates 75x’s greater than time consumers spend interacting w…
Original Research
Buddy Media
· Original study ↗
Methodology
Aggregate data from 10 of Buddy Media’s most downloaded app-vertisements
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
users who installed the application(s): 85% user return rate. Source: Buddy Media (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/user-return-rate
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<blockquote cite="https://lighthousedata.io/data/user-return-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- user return rate for users who installed the application(s)<br><small>Source: Buddy Media (2026) · <a href="https://lighthousedata.io/data/user-return-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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