B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
3.8%
3.8% -- ad spend growth rate for US total media ad spending (2013)
US total media ad spending in 2013 grew by 3.8% compared to 2012.
- Forecast/estimate based on eMarketer's methodology and comparative analysis
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.8%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Sources (3)
eMarketer
Primary
Tier A
http://www.emarketer.com/Article/Total-Media-Ad-Spend-Continues-Slow-Steady-Trajectory/1010485 ↗
Source Article
Total Media Ad Spend Continues Slow and Steady Trajectory
Original Research
eMarketer
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
US total media ad spending: 3.8% ad spend growth rate. Source: eMarketer (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us_total_media_ad_spending_growth_2013
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<blockquote cite="https://lighthousedata.io/data/us_total_media_ad_spending_growth_2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.8%</strong> -- ad spend growth rate for US total media ad spending<br><small>Source: eMarketer (2013) · <a href="https://lighthousedata.io/data/us_total_media_ad_spending_growth_2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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