B Evidence Grade B Verified accuracy verified by the review judge Safe to Cite Dated

3.6%

3.6% -- ad spend growth rate for US advertisers (2013)

Name: Ad Spend Growth Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-22

2013 · eMarketer

eMarketer forecast that US advertisers' paid media ad spending would grow by 3.6% in 2013 over 2012 levels.

forecast estimate

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Attribution: eMarketer View source

Lighthouse Research Team

Last verified: 2026-08-22 · How we verify data →

Source verified Evidence graded

Value

3.6%

Unit

Percentage

Data Vintage

2013

Entity

US advertisers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

71/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

eMarketer Primary Tier A

http://www.emarketer.com/Article/US-Total-Media-Ad-Spend-Inches-Up-Pushed-by-Digital/1010154 ↗

Confidence: 72/100 Vintage: 2013 Channel: Common Crawl

Source Article

US Total Media Ad Spend Inches Up, Pushed by Digital

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marketingreport.one https://marketingreport.one/

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Original Research

eMarketer · Original study ↗

Segmentation

Industrymarketing

Cite this stat

Plain Text

US advertisers: 3.6% ad spend growth rate. Source: eMarketer (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us_total_media_ad_spend_growth_2013

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<blockquote cite="https://lighthousedata.io/data/us_total_media_ad_spend_growth_2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.6%</strong> -- ad spend growth rate for US advertisers<br><small>Source: eMarketer (2013) · <a href="https://lighthousedata.io/data/us_total_media_ad_spend_growth_2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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