B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
3.6%
3.6% -- ad spend growth rate for US total ad spend (2013)
eMarketer estimates that total US ad spending will grow 3.6% in 2013.
- forecast/estimate
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.6%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
70
Methodology
30
Freshness
95
Sources (3)
eMarketer
Primary
Tier B
http://www.emarketer.com/Article/US-Total-Digital-Ad-Spend-See-Solid-Expansion/1010217 ↗
Source Article
US Total, Digital Ad Spend See Solid Expansion
Also cited by
iab.com
https://www.iab.com/
2026-08-22
marketingreport.one
https://marketingreport.one/
2026-08-22
Original Research
eMarketer
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
US total ad spend: 3.6% ad spend growth rate. Source: eMarketer (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us_total_ad_spend_growth_2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us_total_ad_spend_growth_2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.6%</strong> -- ad spend growth rate for US total ad spend<br><small>Source: eMarketer (2013) · <a href="https://lighthousedata.io/data/us_total_ad_spend_growth_2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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