B
Evidence Grade B
Safe to Cite
Dated
$42
$42 -- mobile ad spend for U.S. mobile advertising (2015)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$42
Unit
Currency Usd
Data Vintage
2015
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier A
https://www.statista.com/topics/1158/mobile-marketing/ ↗
Source Article
Topic: Mobile Marketing
Original Research
Statista
· Original study ↗
Methodology
Mobile marketing communications spending in the U.S. from 2010 to 2015
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
U.S. mobile advertising: $42 mobile ad spend. Source: Statista (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us_mobile_marketing_spending_2015
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us_mobile_marketing_spending_2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$42</strong> -- mobile ad spend for U.S. mobile advertising<br><small>Source: Statista (2015) · <a href="https://lighthousedata.io/data/us_mobile_marketing_spending_2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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