B
Evidence Grade B
Safe to Cite
Dated
$717,800,000
$717,800,000 -- mobile ad spend for China (2012)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$717,800,000
Unit
Currency Usd
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Sources (2)
eMarketer
Primary
Tier A
http://www.emarketer.com/newsroom/index.php/mobile-ad-spending-growth-expected-bric-countries/ ↗
Source Article
Mobile Ad Spending Growth Expected for BRIC Countries
Also cited by
2026-08-22
Original Research
eMarketer
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2011 | $448,700,000 | |
| 2012 (current) | $717,800,000 | +60.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
China: $717,800,000 mobile ad spend. Source: eMarketer (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-ad-spending-china-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-ad-spending-china-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$717,800,000</strong> -- mobile ad spend for China<br><small>Source: eMarketer (2012) · <a href="https://lighthousedata.io/data/mobile-ad-spending-china-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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