B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
16%
16% -- ad spend growth rate for US brands (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (2)
July and Behind The Influence
Primary
Tier B
https://www.netinfluencer.com/dtmi-reaches-record-growth-as-brands-shift-to-creator-led-strategy/ ↗
Source Article
Digital Talent Industry Reaches Record Growth As Brands Shift To Creator-Led Strategy
The digital talent management industry (DTMI) expanded by 15% in 2024, with influencer marketing spend hitting an all-time high of $24 billion, according to a report from July and Behind The Influence.
The study polled over 2,000 managers and brand marketers, focusing on agencies managing digital-fi…
Also cited by
dentsu.com
https://www.dentsu.com/
2026-08-18
Original Research
July and Behind The Influence
· Original study ↗
Methodology
According to a report from July and Behind The Influence.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US brands: 16% ad spend growth rate. Source: July and Behind The Influence (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us_brands_influencer_marketing_2024
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<blockquote cite="https://lighthousedata.io/data/us_brands_influencer_marketing_2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- ad spend growth rate for US brands<br><small>Source: July and Behind The Influence (2024) · <a href="https://lighthousedata.io/data/us_brands_influencer_marketing_2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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