B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- content read rate for US website visitors (2008)
Western website visitors only read 20 to 28% of words per website visit according to a 2008 study of US consumers.
- Reported as a range: 20 to 28 per cent
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2008
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
tokyoesque.com
Primary
Tier C
https://tokyoesque.com/top-5-cultural-insights-japan/ ↗
Source Article
Top 5 Japan Cultural Insights That Your Business Needs To Succeed - Tokyoesque
Top 5 Japan Cultural Insights That Your Business Needs…
By Natalie Meyer
In 2013, the Japanese government set about creating a three-pronged approach to break free of economic stagnation. Known colloquially as the “Abenomics” strategy, named after the incumbent prime minister, Shinzō Abe, the initia…
Original Research
tokyoesque.com
· Original study ↗
Methodology
2008 study of US consumers' website consumption; range 20-28%, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US website visitors: 20% content read rate. Source: tokyoesque.com (2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-web-visitors-words-read-2008
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-web-visitors-words-read-2008" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- content read rate for US website visitors<br><small>Source: tokyoesque.com (2008) · <a href="https://lighthousedata.io/data/us-web-visitors-words-read-2008" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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