B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- content read rate for web page visitors (2019)
People only read about 20% of the words on a web page.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen Norman Group
Primary
Tier C
https://www.fixate.it/blog/the-marketing-managers-10-step-guide-to-website-design ↗
Source Article
The Marketing Manager’s 10 Step Guide to Website Design
The Marketing Manager’s 10 Step Guide to Website Design
Is your current website a little worse for wear? Perhaps it resembles something straight out of the 90s?
The recent Captain Marvel’s movie website looks like it was built in the 90’s. That was their intention! The movie is set in 1995, so the w…
Original Research
Nielsen Norman Group
· Original study ↗
Methodology
Cites Nielsen Norman Group research on web reading behavior.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
web page visitors: 20% content read rate. Source: Nielsen Norman Group (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/users-read-20-percent-webpage-words
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<blockquote cite="https://lighthousedata.io/data/users-read-20-percent-webpage-words" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- content read rate for web page visitors<br><small>Source: Nielsen Norman Group (2019) · <a href="https://lighthousedata.io/data/users-read-20-percent-webpage-words" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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