B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
21%
21% -- content read rate for emails (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Teradata
Primary
Tier C
https://bautistadm.com/drive-to-text/ ↗
Source Article
Drive To Text - Bautista Direct Marketing, Inc.
DRIVE TO TEXT
By: Erica Bystrom
According to EZ Texting agency, Americans sent over 208,000 texts in the time you took to read this sentence. There is no doubt that drive to text can offer amazing reach as over 5 billion people have mobile phones now. Also, another outstanding statistic is that text…
Original Research
Teradata
· Original study ↗
Methodology
Cited from Teradata; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
emails: 21% content read rate. Source: Teradata (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emails-read-rate-teradata
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<blockquote cite="https://lighthousedata.io/data/emails-read-rate-teradata" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- content read rate for emails<br><small>Source: Teradata (2025) · <a href="https://lighthousedata.io/data/emails-read-rate-teradata" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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