B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Current
10%
10% -- ai awareness rate for US and UK online adults (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US, UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
35
Freshness
95
Source
Forrester
Primary
Tier A
https://www.forrester.com/blogs/theres-a-consumer-ai-trust-gap-in-financial-services-but-the-solutio… ↗
Source Article
There’s A Consumer AI Trust Gap In Financial Services, But The Solution Is Surprisingly Simple
Today, as a society, we agree on little: Politics. Climate. Health. Whether a hot dog is a sandwich. But one topic is bringing us back together: artificial intelligence! According to Forrester’s Consumer Benchmark Survey, 2026, nearly nine in 10 online adults in the US and the UK have at least heard…
Original Research
Forrester
· Original study ↗
Methodology
Forrester Consumer Benchmark Survey, 2026; 'nearly nine in 10' approximated as 90%
Methodology documented
Segmentation
Industrymarketing
RegionUS, UK
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
US and UK online adults: 10% ai awareness rate. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-uk-online-adults-ai-awareness-2026
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<blockquote cite="https://lighthousedata.io/data/us-uk-online-adults-ai-awareness-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- ai awareness rate for US and UK online adults<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/us-uk-online-adults-ai-awareness-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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