B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
98%
98% -- ai awareness rate for US consumers (2025-07)
98% of US consumers have heard of AI.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
98%
Unit
Percentage
Data Vintage
2025-07
Entity
Sample Size
3,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The New Consumer
Primary
Tier B
https://newconsumer.com/2025/09/how-consumers-are-using-and-thinking-about-ai-right-now/ ↗
Source Article
How consumers are using — and thinking about — AI right now
Executive Briefing
How consumers are using — and thinking about — AI right now
Gen. Z uses AI more than any other generation. They’re also seriously skeptical.
Artificial intelligence, or AI, is increasingly part of everything, from digital interfaces to casual conversation. It’s still early, but as…
Original Research
The New Consumer
· Original study ↗
Methodology
Consumer Trends survey of more than 3,000 US consumers conducted in July by Toluna
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 98% ai awareness rate. Source: The New Consumer (2025-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-ai-awareness-2025
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<blockquote cite="https://lighthousedata.io/data/us-consumers-ai-awareness-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>98%</strong> -- ai awareness rate for US consumers<br><small>Source: The New Consumer (2025-07) · <a href="https://lighthousedata.io/data/us-consumers-ai-awareness-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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