B
Evidence Grade B
Safe to Cite
Recent
72%
72% -- ai awareness rate for Marketing leaders (CMOs) in Türkiye (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
115
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
MMA (Mobile Marketing Association)
Primary
Tier A
https://mmaglobal.com/documents/rotasiz-hiz-turkiyenin-yapay-zeka-paradoksu-speed-without-route-turk… ↗
Source Article
Rotasız Hız: Türkiye'nin Yapay Zekâ Paradoksu (Speed Without a Route: Türkiye's AI Paradox)
Original Research
MMA (Mobile Marketing Association)
· Original study ↗
Methodology
Türkiye leads the surveyed region (Türkiye, MENA, South Africa) in AI awareness at 72%, per the AI Adoption Study 25 CMO survey; figure cited in this MMA Academy Deep Dive commentary on the study's primary data.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing leaders (CMOs) in Türkiye: 72% ai awareness rate. Source: MMA (Mobile Marketing Association) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/turkiye-marketing-leaders-ai-awareness
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<blockquote cite="https://lighthousedata.io/data/turkiye-marketing-leaders-ai-awareness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- ai awareness rate for Marketing leaders (CMOs) in Türkiye<br><small>Source: MMA (Mobile Marketing Association) (2025) · <a href="https://lighthousedata.io/data/turkiye-marketing-leaders-ai-awareness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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