B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
3.3%
3.3% -- ad spend growth rate for US TV advertising market (2014)
US TV advertising spend was projected to grow 3.3% in 2014.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.3%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
50
Methodology
30
Freshness
95
Sources (3)
eMarketer
Primary
Tier A
http://www.emarketer.com/Article.aspx?R=1010923 ↗
Source Article
US TV Ad Market Still Growing More than Digital Video
Original Research
eMarketer
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
US TV advertising market: 3.3% ad spend growth rate. Source: eMarketer (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-tv-ad-market-growth-2014
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<blockquote cite="https://lighthousedata.io/data/us-tv-ad-market-growth-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.3%</strong> -- ad spend growth rate for US TV advertising market<br><small>Source: eMarketer (2014) · <a href="https://lighthousedata.io/data/us-tv-ad-market-growth-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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