B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
42%
42% -- consumer adoption rate for AI tools (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MMGY Travel Intelligence
Primary
Tier B
https://www.adchieve.com/es/blog/generative-engine-optimization ↗
Source Article
Generative Engine Optimization (GEO) para Hoteles
Original Research
MMGY Travel Intelligence
· Original study ↗
Methodology
Source: MMGY Travel Intelligence, via Adchieve
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI tools: 42% consumer adoption rate. Source: MMGY Travel Intelligence (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-travelers-ai-tool-adoption
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-travelers-ai-tool-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- consumer adoption rate for AI tools<br><small>Source: MMGY Travel Intelligence (2025) · <a href="https://lighthousedata.io/data/us-travelers-ai-tool-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.