B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
28%
28% -- consumer adoption rate for US Generation Z (2026)
28% of US Generation Z consumers frequently make Direct-to-Consumer (D2C) purchases.
- Specifically refers to Gen Z consumers who frequently make D2C purchases
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
PayPal
Primary
Tier A
https://thunderbit.com/zh-Hans/blog/d2c-statistics-market-trends ↗
Source Article
D2C 数据统计：2026 年直面消费者市场趋势
如果你在十年前跟我说：零售圈最激烈的战场，会变成品牌自己把货直接卖到消费者手里——没有中间商、没有百货商场层层加价，工厂到家门口一条直线——我大概率会笑着指向最近的购物中心。但到了 2026 年，D2C（Direct-to-Consumer，直面消费者）这场革命不但没退潮，反而越跑越快：它在变大、在进化，也把传统零售逼得压力山大。D2C 数据统计同样夸张：今年全球 D2C 市场规模预计逼近 9000 亿美元，而且全球已有 64% 的消费者会直接向品牌购买，只为换来更好的体验（IMARC Group, eMarketer）。
这篇深度解读会带你把最新的 D2C 行业数据捋清楚，拆开 D2C 市场…
Original Research
PayPal
· Original study ↗
Methodology
PayPal
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
US Generation Z: 28% consumer adoption rate. Source: PayPal (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/generation-z-d2c-adoption-2026
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<blockquote cite="https://lighthousedata.io/data/generation-z-d2c-adoption-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- consumer adoption rate for US Generation Z<br><small>Source: PayPal (2026) · <a href="https://lighthousedata.io/data/generation-z-d2c-adoption-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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