B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
73%
73% -- consumer adoption rate for UK consumers using generative AI (2024-03)
73% of UK consumers reported that they have used generative AI in their personal lives.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2024-03
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Adobe
Primary
Tier A
https://www.adrianswinscoe.com/2024/04/new-adobe-research-generative-ai-is-changing-what-consumers-e… ↗
Source Article
New Adobe research: Generative AI is changing what consumers expect from brands
Episode 500: Some reflections on the last 13 years
April 20, 2024The Generative AI landscape: The good, the bad and the boring – Interview with Don Schuerman of Pega
May 1, 2024About a year ago, I spoke to Luc Dammann, President EMEA at Adobe, about some new research that Adobe had just published. T…
Original Research
Adobe
· Original study ↗
Methodology
Survey conducted over February and March 2024
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
UK consumers using generative AI: 73% consumer adoption rate. Source: Adobe (2024-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-consumers-using-generative-ai
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<blockquote cite="https://lighthousedata.io/data/uk-consumers-using-generative-ai" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- consumer adoption rate for UK consumers using generative AI<br><small>Source: Adobe (2024-03) · <a href="https://lighthousedata.io/data/uk-consumers-using-generative-ai" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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