B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
82%
82% -- in store smartphone usage rate for US smartphone owners (2011)
82% of U.S. smartphone owners use their phone in-store.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2011
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
http://www.digimarc.com/discover/packaging-and-retail ↗
Source Article
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Original Research
Google
· Original study ↗
Methodology
Cited from Google study 'Global Perspectives: The Smartphone User & the Mobile Marketer,' 16 June 2011; Digimarc is a secondary source citing Google research.
Methodology documented
Segmentation
IndustryRetail
RegionUS
Cite this stat
Plain Text
US smartphone owners: 82% in store smartphone usage rate. Source: Google (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-smartphone-owners-instore-phone-use-2011
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<blockquote cite="https://lighthousedata.io/data/us-smartphone-owners-instore-phone-use-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- in store smartphone usage rate for US smartphone owners<br><small>Source: Google (2011) · <a href="https://lighthousedata.io/data/us-smartphone-owners-instore-phone-use-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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