B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- in store smartphone usage rate for US smartphone users (2011)
According to Google/OTX, 70% of smartphone users use their device while shopping in-store.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google/OTX
Primary
Tier B
http://www.smtusa.com/news/smt-newsletter/google-for-business-is-here.html ↗
Source Article
Google+ For Business Is Here
Original Research
Google/OTX
· Original study ↗
Methodology
Google/OTX study cited by SMT newsletter
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US smartphone users: 70% in store smartphone usage rate. Source: Google/OTX (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartphone-in-store-shopping-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smartphone-in-store-shopping-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- in store smartphone usage rate for US smartphone users<br><small>Source: Google/OTX (2011) · <a href="https://lighthousedata.io/data/smartphone-in-store-shopping-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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