B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
84%
84% -- in store smartphone usage rate for retail shoppers (2013)
84 percent of all shoppers use their devices in store according to a 2013 Google study.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
http://digitalsocialretail.com/making-the-most-of-beacon-marketing/ ↗
Source Article
Making the Most of Beacon Marketing
By now, just about every business owner has heard about and knows the power of beacons. This technology is far past its beta stage, yet much of the time they are used on only their most basic level. It’s time to take advantage of everything beacons have to offer, for both business owners and consume…
Original Research
Google
· Original study ↗
Methodology
Google study cited by secondary blog; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retail shoppers: 84% in store smartphone usage rate. Source: Google (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-use-devices-in-store-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shoppers-use-devices-in-store-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- in store smartphone usage rate for retail shoppers<br><small>Source: Google (2013) · <a href="https://lighthousedata.io/data/shoppers-use-devices-in-store-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.