B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

70%

70% -- in store smartphone usage rate for US smartphone shoppers (2010)

Name: In Store Smartphone Usage Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2010 · n=5,013 · Google (conducted by Ipsos OTX)

70% of smartphone shoppers use their smartphones while in the store.

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Attribution: Google (conducted by Ipsos OTX) View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

70%

Unit

Percentage

Data Vintage

2010

Entity

US smartphone shoppers

Sample Size

5,013

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Google (conducted by Ipsos OTX) Primary Tier A

http://shermanlive.com/2011/04/26/mobile-stats-smartphone-user-study-shows-mobile-movement-under-way… ↗

Confidence: 32/100 Vintage: 2010 Channel: Common Crawl

Source Article

{MOBILE, STATS} Smartphone User Study Shows Mobile Movement Under Way

Original Research

Google (conducted by Ipsos OTX) · Original study ↗

Methodology

Google/Ipsos OTX survey

Methodology documented

Segmentation

Industryecommerce RegionUS RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

US smartphone shoppers: 70% in store smartphone usage rate. Source: Google (conducted by Ipsos OTX) (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartphone-instore-usage-2010

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<blockquote cite="https://lighthousedata.io/data/smartphone-instore-usage-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- in store smartphone usage rate for US smartphone shoppers<br><small>Source: Google (conducted by Ipsos OTX) (2010) · <a href="https://lighthousedata.io/data/smartphone-instore-usage-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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