B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16.8%
16.8% -- holiday ecommerce sales growth rate for US retail ecommerce (2012)
US retail ecommerce holiday sales were projected to grow 16.8% in 2012 compared to 2011.
- projection/forecast
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16.8%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
http://www.webs.com/blog/2012/09/24/the-holidays-are-coming-is-your-marketing-plan-ready/ ↗
Source Article
The Holidays Are Coming: Is Your Marketing Plan Ready?
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer projection cited in blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US retail ecommerce: 16.8% holiday ecommerce sales growth rate. Source: eMarketer (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-retail-ecommerce-holiday-sales-growth-2012
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<blockquote cite="https://lighthousedata.io/data/us-retail-ecommerce-holiday-sales-growth-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16.8%</strong> -- holiday ecommerce sales growth rate for US retail ecommerce<br><small>Source: eMarketer (2012) · <a href="https://lighthousedata.io/data/us-retail-ecommerce-holiday-sales-growth-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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