B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14%
14% -- holiday ecommerce sales growth rate for US holiday e-commerce (2020)
According to the National Retail Federation, there was a record 14% growth in holiday e-commerce sales in 2020.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2020
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Retail Federation
Primary
Tier B
https://www.amaryllispay.com/2020-holiday-payment-trends-amidst-covid-19/ ↗
Source Article
2020 Holiday Payment Trends Amidst COVID-19
Original Research
National Retail Federation
· Original study ↗
Methodology
Cited from National Retail Federation
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US holiday e-commerce: 14% holiday ecommerce sales growth rate. Source: National Retail Federation (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/holiday-ecommerce-growth-2020
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<blockquote cite="https://lighthousedata.io/data/holiday-ecommerce-growth-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- holiday ecommerce sales growth rate for US holiday e-commerce<br><small>Source: National Retail Federation (2020) · <a href="https://lighthousedata.io/data/holiday-ecommerce-growth-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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