B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16.8%
16.8% -- holiday ecommerce sales growth rate for US retail e-commerce (2011)
eMarketer forecasts that U.S. retail e-commerce holiday sales (all retail e-commerce sales during November and December) will rise 16.8 percent in 2011 to $46.7 billion.
- Forecast by eMarketer
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16.8%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
http://www.retailonlineintegration.com/article/5-cross-channel-retail-trends-watch-2012/1 ↗
Source Article
5 Cross
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer forecast cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US retail e-commerce: 16.8% holiday ecommerce sales growth rate. Source: eMarketer (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-holiday-ecommerce-growth-2011
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<blockquote cite="https://lighthousedata.io/data/us-holiday-ecommerce-growth-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16.8%</strong> -- holiday ecommerce sales growth rate for US retail e-commerce<br><small>Source: eMarketer (2011) · <a href="https://lighthousedata.io/data/us-holiday-ecommerce-growth-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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