B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- social media profile penetration for US population (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://www.amst.com/resources/7-reasons-to-promote-your-brand-on-social-media-35231 ↗
Source Article
7 Reasons to Promote Your Brand on Social Media
Original Research
Statista
· Original study ↗
Methodology
Secondary citation of Statista data in agency blog article
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2017 | 80% | |
| 2019 | 79% | -1.2% |
| 2026 (current) | 70% | -11.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US population: 70% social media profile penetration. Source: Statista (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-population-social-media-profiles
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-population-social-media-profiles" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- social media profile penetration for US population<br><small>Source: Statista (2026) · <a href="https://lighthousedata.io/data/us-population-social-media-profiles" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.