B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
80%
80% -- social media profile penetration for US population (2017)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://arraydigital.com/social-media-business/ ↗
Source Article
How Do You Use Social Media to Grow Your Business?
Original Research
Statista
· Original study ↗
Methodology
Blog citing a Statista study; no methodology stated
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2017 (current) | 80% | |
| 2019 | 79% | -1.2% |
| 2026 | 70% | -11.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US population: 80% social media profile penetration. Source: Statista (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-social-media-profile-statista
HTML Embed
<blockquote cite="https://lighthousedata.io/data/americans-social-media-profile-statista" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- social media profile penetration for US population<br><small>Source: Statista (2017) · <a href="https://lighthousedata.io/data/americans-social-media-profile-statista" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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