B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- ecommerce share of retail sales for US (2021)
Online sales account for 15% of all retail transactions in the US.
Attribution:
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Lighthouse Research Team
Last verified:
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Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
https://www.behaviorally.com/blog/looking-to-asia-for-behavioral-e-commerce-models-mobile-social-and… ↗
Source Article
Looking to Asia for Behavioral e-Commerce Models: Mobile, Social and Livestream > Behaviorally
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer data cited by Behaviorally
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US: 15% ecommerce share of retail sales. Source: eMarketer (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-online-retail-share-2021
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<blockquote cite="https://lighthousedata.io/data/us-online-retail-share-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- ecommerce share of retail sales for US<br><small>Source: eMarketer (2021) · <a href="https://lighthousedata.io/data/us-online-retail-share-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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