B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
73,000,000
73,000,000 -- monthly podcast listeners for U.S. consumers (2018)
73 million U.S. consumers listened to podcasts monthly in 2018.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73,000,000
Unit
Count
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edison Research and Triton Digital
Primary
Tier B
https://digitalmediawire.com/top-19-media-trends-of-2019-the-podcast-boom/ ↗
Source Article
Top 19 Media Trends of 2019: The Podcast Boom
Variety reports: “The U.S. podcast market has been on the rise for years, but 2019 marked an extraordinary year of growth for the space. At least 90 million U.S. consumers (27% of the population) listen to podcasts monthly, up 23% from 73 million in 2018, which is an acceleration from the 9% year-ov…
Original Research
Edison Research and Triton Digital
· Original study ↗
Methodology
Prior-year baseline for monthly podcast listening; attributed to Edison Research and Triton Digital
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
U.S. consumers: 73,000,000 monthly podcast listeners. Source: Edison Research and Triton Digital (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-monthly-podcast-listeners-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-monthly-podcast-listeners-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73,000,000</strong> -- monthly podcast listeners for U.S. consumers<br><small>Source: Edison Research and Triton Digital (2018) · <a href="https://lighthousedata.io/data/us-monthly-podcast-listeners-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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