B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
51%
51% -- monthly podcast listeners for Black Americans age 12+ (2025)
51% of Black Americans age 12+ are monthly podcast consumers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edison Research
Primary
Tier B
https://digital.marketing/blog/consumer-technology-digital-marketing ↗
Source Article
Consumer Technology & Digital Platforms Digital Marketing Research Report
Something interesting is happening across the consumer technology and digital platform landscape. Growth hasn’t slowed, but the way companies win customers has changed dramatically. Five years ago, most platforms relied heavily on paid acquisition and aggressive growth loops. Today, the leaders in s…
Original Research
Edison Research
· Original study ↗
Methodology
Edison Research, cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Black Americans age 12+: 51% monthly podcast listeners. Source: Edison Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-americans-monthly-podcast-2025
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<blockquote cite="https://lighthousedata.io/data/black-americans-monthly-podcast-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- monthly podcast listeners for Black Americans age 12+<br><small>Source: Edison Research (2025) · <a href="https://lighthousedata.io/data/black-americans-monthly-podcast-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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