B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
41%
41% -- monthly podcast listeners for Americans (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Edison Research
Primary
Tier A
https://markedox.digital/b2b-podcast-strategy/ ↗
Source Article
B2B Podcast Strategy for SaaS: Audio Marketing & Sonic Branding
I never thought I’d be telling tech executives to care about sound. Yet here I am, ten years into helping SaaS companies build audio strategies, watching CEOs who once dismissed podcasts as “just talk” now eagerly sending me voice memos about their latest episode ideas at midnight.
The transformatio…
Original Research
Edison Research
· Original study ↗
Methodology
Edison Research
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2017 | 67,000,000 | |
| 2023 (current) | 41% | -100.0% |
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Americans: 41% monthly podcast listeners. Source: Edison Research (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-listeners-monthly
HTML Embed
<blockquote cite="https://lighthousedata.io/data/podcast-listeners-monthly" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- monthly podcast listeners for Americans<br><small>Source: Edison Research (2023) · <a href="https://lighthousedata.io/data/podcast-listeners-monthly" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.