B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
65%
65% -- text messaging usage rate for US mobile subscribers (2011-05)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2011-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
comScore
Primary
Tier B
http://voicent.com/business/solution/index.php/business/169/mashable-sms-marketing-top-mobile-trend ↗
Source Article
Mashable: SMS marketing top mobile trend
Original Research
comScore
· Original study ↗
Methodology
comScore mobile subscriber data, cited via Mashable
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US mobile subscribers: 65% text messaging usage rate. Source: comScore (2011-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-mobile-subscribers-text-messaging-65-percent
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<blockquote cite="https://lighthousedata.io/data/us-mobile-subscribers-text-messaging-65-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- text messaging usage rate for US mobile subscribers<br><small>Source: comScore (2011-05) · <a href="https://lighthousedata.io/data/us-mobile-subscribers-text-messaging-65-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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